Novomins Launches London Taxi Campaign for Women’s Health
Nutrition brand Novomins launched its first out-of-home advertising campaign in London to promote discussions on women’s health. The campaign, titled “Put Women’s Health in the Driver’s Seat”, featured Vicky Pattison, a North-East personality and brand ambassador, driving a branded taxi through central London on October 21.
A Unique Approach to Women’s Health Advocacy
Pattison offered free rides to women, encouraging them to share their health concerns. The taxi, adorned in Novomins’ signature pink branding, displayed the message: “Whatever your health goals, we have a gummy for it!” The campaign aimed to challenge societal norms that dismiss certain health issues as “normal” and create a safe space for women to express themselves.
Valerie Stark McQuillan, Novomins’ Formulator, Neuroscientist, and Chief Marketing Officer, emphasized the importance of listening to women’s health experiences. She stated that many women are told their symptoms are “normal” or face delays in diagnosis due to a lack of attention. The campaign, she said, aims to change this by providing a platform for women to discuss their health concerns openly.
Novomins’ Commitment to Women’s Health
McQuillan highlighted Novomins’ dedication to women’s health, stating that it’s a core focus for the brand. As a formulator and neuroscientist, she understands the impact of daily nutrition on women’s health. Novomins offers a range of gummy vitamins designed to support various aspects of women’s health, including urinary health, menstrual cycle, and intimate balance.
Loud! OOH’s Role and Industry Recognition
Loud! OOH coordinated Novomins’ out-of-home campaign, showcasing its expertise in the marketing industry. This activation follows Loud! OOH’s growing recognition, as evidenced by its shortlisting for the ‘New Agency to Watch’ award at the Prolific North Marketing Awards 2026.
A Bold Step Forward
Novomins’ initiative is a bold step towards prioritizing women’s health and supporting open conversations. By combining brand awareness with a deeper purpose, the campaign encourages women to take control of their health and seek support. As women’s health continues to be a critical yet often overlooked aspect of overall well-being, initiatives like Novomins’ campaign play a vital role in raising awareness and promoting education.
