Funnel, a Looker companion, automates the collection and mapping process for you, so you can focus more on visualising and making the important choices. Business Intelligence (BI) analyzes past and current knowledge to drive present business wants. It is used to run current business operations and eases operations of current business workflows. Business intelligence leverages software program and services to rework knowledge into actionable intelligence that informs an organization’s strategic and tactical business choices. It is what enables a corporation to collect, analyze and present analysis of knowledge.

In many circumstances, superior analytics initiatives are managed and carried out by …