At Credera, we consider a strategy must be flexible to succeed, and its operations should allow for constant iteration and a reasonable degree after all-correction. The saying ‘no battle plan survives first contact with the enemy’ may be melodramatic for business ideas, however it articulates a elementary reality of strategy. No one is aware of with complete certainty what options, business models, and decisions will work out and which is not going to. Rather than trying to predict the longer term, an effective strategy operates under a ‘test and repeat’ philosophy that establishes resiliency and provides room to maneuver.

Hiscox