Here, a take a glance at seven innovative brands which are making a strong effort. Solid formulas in the beauty space have come a good distance from basic bar soap. This rising category has already made inroads in hair care, with the rise of shampoo bars that appeal to frequent fliers and package-free shoppers. Skin care is following go properly with, as seen in a lineup of moisturizing stones, serum bars, and swipeable sticks.

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The model is formulated with a high focus of active elements “hand-picked for his or her …