When business and I&T strategies are separate, CIOs want to show the worth of knowledge and expertise. The I&T strategy should be created in shut collaboration with business management, communicated and used to tell the business technique.
Change in focus from production to marketing
In Gartner’s 2018 CIO Survey, only 23{ce8c3a928a097c6d2e6511ab96d30e68d6ebe74826582246b908404c8fc1d808} of respondents rated their organization as effective or very efficient at business technique and planning, and solely 29{ce8c3a928a097c6d2e6511ab96d30e68d6ebe74826582246b908404c8fc1d808} rated their organization as efficient or very effective at IT strategy and planning. We increasingly see brands attempt to develop as much of a direct-to-shopper model as potential while counting on …
