Increasingly, shoppers could turn to on-line critiques to determine whether or to not do business with a neighborhood firm. A 2015survey by BrightLocal reveals that 92 percent of customers read on-line reviews for native businesses (up from 88 p.c in 2014). And eighty percent of shoppers trust on-line evaluations as a lot as private recommendations. Set up a Google Alert in your company so you possibly can monitor and reply to these evaluations when essential. It can help show that you simply care about your business and in regards to the people who use your companies or merchandise.