In time, she roped in likeminded girls who, like her, only wanted to be photographed neck down. “They were initially anxious that their faces would be revealed on social media because that would put them in problems,” says Mufti. Today, there are numerous such “faceless models”, who are promoting Mufti’s designs in Kashmir by sending over their photos wearing her designs, and putting her ahead of other businesses in the city.
- This season marked the first to bring fashion month back to its robust traditional form.
- I feel that’s why the need to hide faces arises,” says Vijdan, a radio