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Raja presents up a number of great suggestions for all marketers in the way to not be tone-deaf with consumers or their CEO and CFO, and tips on how to enroll help from their community for credibility. Further, Raja shares extra on how two and half years in the past he established a Risk Management operate, now led by that same CFO who co-built the marketing finance group with Raja mentioned in his first episode of CMO Moves. Find out more about how this perform was designed, what it displays, and how it …
