Measure and Understand Company Performance — Another major cause that companies adopt business intelligence tools is for tracking and measurement of firm goals. Data visualization tools are incessantly used to track company key efficiency indicators in real time. Business intelligence platforms and self-service business intelligence software can be utilized to then decide why the business is both exceeding or falling wanting those essential firm metrics. By creating a keen understanding of why the business is performing the way it’s, adjustment and pivots can be made quickly and simply. So if a staff is falling short of a aim, they’ll make …