Developing a crypto project is not the most challenging aspect; it’s the marketing that follows! Within this space, investors are highly selective and tend to prefer established brands with a solid reputation. Approximately 40% of traders lack confidence in a brand’s security measures due to the number of cryptocurrency scams.
So, how can you instil confidence in your crypto project among these buyers? How can you turn them into long-term brand community members?
It’s certainly not an easy task. You need to be ready to dedicate time, and resources, and employ innovative marketing approaches to succeed in this endeavour!
Fortunately, for your crypto project, we specialise in creating a conversion-driven crypto marketing strategy that revolves around your target audience. In this article, we will go through some tp crypto marketing strategies to beat the competition.
Establish Trust Among Your Audience.
Cryptocurrency scams are extremely prevalent which means that it is your job to build trust to ensure that you are not a crypto cowboy. Building trust with your audience in the realm of crypto marketing requires constant dedication. It should be a priority right from the start. If you’ve faced negative reviews while attempting to establish credibility, don’t be discouraged. There are several approaches you can take to foster trust or restore your reputation in crypto marketing.
Consider the following methods:
- Collaborate with a crypto influencer
- Engage the services of a performance PR agency.
- Identify and address the aspects of your brand that your audience dislikes, striving to improve them.
- Always maintain honesty with your buyers; avoid any form of deception.
- Fulfil your commitments and be transparent in your dealings.
- Invest time and effort into understanding the needs and expectations of your buyers, and establishing a connection with them through thorough research.
- Encourage satisfied customers to leave positive reviews, while also providing customer support to those who have expressed negative sentiments about your brand. Promptly responding to feedback, regardless of its nature, is essential for building relationships and fostering trust.
Build and Interact With Your Community.
As we said earlier, the industry is unfortunately rife with crypto scams which means that building trust is an essential part of your marketing strategy. The significance of constructing and engaging with a community should not be overlooked. The act of engagement involves establishing a fresh atmosphere and actively communicating with individuals, ensuring that you can effectively respond to the community’s concerns.
It is a responsibility that community members must embrace, being accessible at all times to demonstrate care and attentiveness towards the community. Transparency is important, accepting suggestions and criticisms, particularly regarding timelines, plans, and related matters.
Mastering search engine optimisation (SEO) requires significant time and effort, but the rewards are well worth it. The essence of SEO lies in growing your online presence organically.
To optimise your SEO growth, keyword optimisation is important, and fortunately, there are various tools available for this purpose, such as Google Keyword Planner, SEMRush, and Ahrefs, among others. These tools enable you to identify the most effective keywords that align with your website’s content.
However, it is important to exercise patience. It typically takes around three to eight months before you start seeing tangible results from your SEO endeavours.
If you find yourself unable to handle SEO on your own, you can consider hiring a cryptocurrency marketing agency to handle the task of improving your rankings. The ultimate objective is to secure a high position on Google, making it easier for new users to discover and learn more about your project, ultimately leading them to join your community.